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Creating a perfume brand on a limited budget

I had an email a couple of weeks ago that is a common question I get asked. It went along the lines of “have a dream to create my own perfume brand but I can’t afford to pay for a course – where do I start with limited funds” This is such a difficult thing […]

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Creating Bespoke Fragrances

I had a great question this week from a reader and thought it followed on well from last week’s newsletter topic which was being selective about your fragrance materials and having a clear idea about what you are trying to create before you start. The question was on the best questions to ask when creating […]

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How to create Hygge with fragrance

You might have noticed a huge fascination this year with all things Scandinavian and particularly with the Danish concept of Hygge (pronounced Hue-gah). Candle companies have been quick to take advantage of Hygge as a marketing opportunity so I wanted to look at what would make a Hygge fragrance and what individual materials you could […]

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Creating Feelgood Fragrances

Today I was thinking about where this whole perfumery business fits into an increasingly uncertain world. It doesn’t matter where you look or what country you live in, there is some seriously unsettling stuff going on. At times like this I’m often prone to thinking “what’s the point of writing about making perfume?” “Surely I […]

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What I learned at IFF about creating fragrance for products

Years ago I worked at a huge fragrance company called IFF – first in the applications lab and then as a fragrance evaluator where I worked on projects for may different types of product fragrances. In the applications lab my job was to take the fragrance concentrate and mix it into whatever base it was […]

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Should You Make Your Own Perfume or Hire a Perfumer?

Should You Make Your Own Perfume or Hire a Perfumer?

Today I want to share something that happened at the Artisan Perfumery Weekend which will hopefully give you the encouragement to get going and create your own fragrances. Sometimes we think we don’t know enough and it stops us from moving forward with confidence. One of the students on the weekend class who is also […]

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Woody Notes in Perfume

A key part of many oriental fragrances, especially those marketed as masculine scents, woody notes are favourites of mine. One of my earliest scent memories is of my grandad’s shed – he loved carpentry and made some amazing things for us as kids. Although he tried to teach me, woodwork wasn’t really my forte as […]

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I want to be a Perfumer – Getting into the Fragrance Industry

In today’s post I want to address the 3 questions I get asked the most. They are: “How do I get into the fragrance industry?” “I want to be a perfumer, where do I start?” “Will your course make me a qualified perfumer?” The answer to all of them is “it depends” so I’ll try […]

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Are 100% Natural Fragrances Proper Perfume?

One of the things that frustrates me about the perfume industry is the belief that using 100% natural materials is not “proper perfumery” I remember working for a big fragrance company in the 1990’s when all the supermarkets were launching “aromatherapy” lines and becoming so disillusioned I wanted to quit. I wanted to quit because […]

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You can make your own perfume

Do you ever get that feeling when you are full of ideas and creative energy but you get stuck because you have some bits of knowledge missing? You know how you want it to be but no matter how hard you try you just can’t get it to work. It’s frustrating, I know! I have […]

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