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Come and join my free mastermind group

Are you on Facebook? If not and you are in business then you need to get on it right away. If you are and you get annoyed by it and think it is a waste of time then you are probably using it like a consumer rather than an entrepreneur. You see Facebook can be […]

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Tutorial: How To Sell Products Online Without A Website

I haven’t done a video tutorial in a while and one of the biggest stumbling blocks I see with my clients is “My Website Isn’t Ready”. There are lots of stand alone shopping carts out there but I wanted to show you the one I use which enables you to sell without an actual website. […]

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Chanel No.5 Vase

Chanel No.5 Vase

Want a perfume inspired vase for your lounge?  I found this lovely tutorial on the Beauty Lab blog, originally I thought it was an oversized display bottle with the top cut off but it’s not – just a clever font match. The article is in Dutch but just run it through Google translate. Find the […]

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I’m so excited to be running this 1 day perfumery class in Sydney Australia!

Do you want to create your own fragrance or just learn more about perfumery? I have been wanting to run a class for my Australian readers for ages so when Portia of Australian Perfume Junkies suggested fitting one into my September trip to Sydney I jumped at the chance. All my classes are very in […]

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100 for £100 Coaching Sessions

It was my birthday on Monday and I had an idea. I wanted to give something to my readers and mailing list subscribers as a bit of a deal to celebrate. It was inspired by my business coach who always has great ideas on how to give abundantly. I’ve been talking to lots of people […]

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Why I Love Being In The Deep End Of A Shallow Pool

I saw someone share this video on Facebook this morning and it took me right back to the reason I do what I do. Some see the beauty and fragrance industry as a “shallow pool” if you like and I know what we all do goes much deeper than what you may see on the […]

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NYC Adventures

Today’s post comes from The Refinery Hotel in NYC where me and the mister are on holiday for our 17th anniversary.  One of the things that really struck me about the first part of our USA adventure is branding and how, when a company gets it right it just adds a little extra something to […]

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The Cost Of Perfume Part 5 Brand Positioning

In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients. In part 2 we looked at packaging, part 3 the marketing campaign and part 4 distribution. Today we are looking at the final bit of the puzzle and that is: Brand Positioning I would probably […]

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Why trying to do everything achieves nothing – a confession

How’s your week going? Mine’s going well except I have a confession – I haven’t written the blog post I said I was going to. Part 5 of my series “The Cost Of Perfume” just hasn’t happened and here’s why. Do you ever have those weeks where you think you’ve been really productive but instead […]

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What Does It Take To Create A Perfume Brand

Here are the links to my series “The Cost Of Perfume” on one handy page Part 1 – Ingredients Part 2 – Packaging Part 3 – Marketing Part 4 -Distribution Part 5 – Brand Positioning

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