How’s your week going? Mine’s going well except I have a confession – I haven’t written the blog post I said I was going to. Part 5 of my series “The Cost Of Perfume” just hasn’t happened and here’s why. Do you ever have those weeks where you think you’ve been really productive but instead […]
Here are the links to my series “The Cost Of Perfume” on one handy page Part 1 – Ingredients Part 2 – Packaging Part 3 – Marketing Part 4 -Distribution Part 5 – Brand Positioning
At the end of last year I did a small test launch of my online perfumery course which went very well indeed and I currently have a lovely group of budding perfumers in the private FaceBook group. I’ve tested running it over several weeks and also giving everyone immediate access to all the materials at […]
In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients. In part 2 we looked at packaging and part 3 the marketing campaign. Today I’m going to look at something that may or may not apply to a small fragrance brand but is definitely something […]
In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients and in part 2 we looked at packaging. Today I’m going to delve into something that is a huge chunk of “where the money goes” for most large brands but can also be true for […]
In today’s look at what contributes to the price of a fragrance, niche or otherwise I’m going to talk about: Packaging In an industry that has thousands of new launches a year it can be difficult for a brand to be heard above the noise of those with the biggest budgets and the most outrageous […]
A question that’s come up a few times this week is how much of the cost of a perfume relates to the fragrance itself and does more expensive equal better quality. Does a niche fragrance cost more because the ingredients are better quality or is it just hype? There is no easy answer to this as […]
Something to think about for 2014? A friend shared this with me on Facebook today and the timing was perfect – something for us all to think about as we head into a new year. I did the exercises in the video (takes 7 minutes) and found it really helpful in clarifying my direction for […]
On my recent trip to Sydney I had the good fortune to connect with the lovely Portia from Australian Perfume Junkies. We had a fab lunch and perfume smellathon of some niche Australian fragrances in the members room at The Art Gallery of New South Wales Portia has reviewed my new book PERFUME: The Art […]
People always ask me what products I use and “do I always make my own” – the honest anwer is no not always and not every product. When it comes to skincare you may think I have loads of products I use but I’m a complete minimalist at heart and my philosophy for skincare is […]
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- Make, Do, Mend: DIY Milk Bath | Lifestyle, Craft, Music and DIY said This year i bought Karen Gilbert’s lovely and acce...
- Karen Gilbert said Hi Mac, I do have an online course that you can do...
- Karen Gilbert said That’s great Angie – glad you like the
- Mac said Hi Karen, I just wanted to say that I had always l...
- Angie said Got these today, they are great bottles, super fas...
- The Art and Technology of Perfumery Workshop 27. May, 2015
- Who Really Made Your Perfume….. 13. Jun, 2012
- Creating a Moisturiser for Oily or Combination Skin 30. Jul, 2012
- The Cost Of Perfume Part 2 – Packaging 29. Jan, 2014
- Self Sufficiency Courses Come To Bermondsey Fayre 10. Sep, 2010
- Naturals versus Synthetics in Perfumery 23. Jun, 2015
- 10 Recommended Perfume Books 17. Jun, 2015
- Diluting Perfumery Materials 10. Jun, 2015
- Jasmine Notes in Perfume 03. Jun, 2015
- Rose Notes in Perfume 29. May, 2015
- Karen Gilbert: Hi Mac, I do have an online course that you can do...
- Karen Gilbert: That's great Angie - glad you like them...
- Mac: Hi Karen, I just wanted to say that I had always ...
- Angie: Got these today, they are great bottles, super fas...
- Karen Gilbert: They are back in stock now Serge...