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Why I was really in L.A (with Gina Devee)

If you saw my last couple of emails you’ll know that I just got back from L.A. and although I shared a few snippets, I didn’t have a chance to give you the full story of why I was there (and why I’m also heading to Paris in June and Sydney in September). My passion […]

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The Cost Of Perfume Part 5 Brand Positioning

In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients. In part 2 we looked at packaging, part 3 the marketing campaign and part 4 distribution. Today we are looking at the final bit of the puzzle and that is: Brand Positioning I would probably […]

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Why trying to do everything achieves nothing – a confession

How’s your week going? Mine’s going well except I have a confession – I haven’t written the blog post I said I was going to. Part 5 of my series “The Cost Of Perfume” just hasn’t happened and here’s why. Do you ever have those weeks where you think you’ve been really productive but instead […]

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What Does It Take To Create A Perfume Brand

Here are the links to my series “The Cost Of Perfume” on one handy page Part 1 – Ingredients Part 2 – Packaging Part 3 – Marketing Part 4 -Distribution Part 5 – Brand Positioning

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An Introduction To Perfumery – Free Online Class

At the end of last year I did a small test launch of my online perfumery course which went very well indeed and I currently have a lovely group of budding perfumers in the private FaceBook group. I’ve tested running it over several weeks and also giving everyone immediate access to all the materials at […]

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The Cost Of Perfume – Part 4 Distribution

In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients. In part 2 we looked at packaging and part 3 the marketing campaign. Today I’m going to look at something that may or may not apply to a small fragrance brand but is definitely something […]

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Do you have your own business or dream of starting one?

Do you have your own business or dream of starting one?

I was planning on writing part 4 of The Cost of Perfume” today but something dropped into my inbox this week that I thought I’d share with you all instead. I meet so many new and would be entrepreneurs every day, some struggling with their business and some doing very well. I’ve been in business […]

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The Cost Of Perfume Part 3 – Marketing

In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients and in part 2 we looked at packaging. Today I’m going to delve into something that is a huge chunk of “where the money goes” for most large brands but can also be true for […]

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The Art and Technology of Perfumery Workshop

The Art and Technology of Perfumery Workshop

***NEW DATE 2014*** Perfumery Workshop, London, UK September 2014 The Art and Technology of Perfumery Perfumery Course and Workshop London, UK, 22nd – 26th September 2014 Fairfield Halls, Croydon Cost: £800 (payment by paypal below) Book by May 2014 to pay in installments. 5 Day PerfumersWorld Installment Number of payments 4 Start payments At checkout […]

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The Cost Of Perfume Part 2 – Packaging

In today’s look at what contributes to the price of a fragrance, niche or otherwise I’m going to talk about: Packaging In an industry that has thousands of new launches a year it can be difficult for a brand to be heard above the noise of those with the biggest budgets and the most outrageous […]

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