Tag Archives: fragrance training
Training Your Nose

Training Your Nose

When I tell people who don’t know me what I do the first thing they say is “you must have a really good nose” or “you must be really sensitive to smells” . If they have an interest in learning perfumery they ask “how do I train my nose” Anosmia aside, I do not believe […]

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The Art and Technology of Perfumery Workshop

The Art and Technology of Perfumery Workshop

Perfumery Workshop, UK 2018 Read my review HERE The Art and Technology of Perfumery Perfumery Course and Workshop Date: tbc Venue: tbc JOIN WAITING LIST HERE   I am really excited to be hosting this workshop in the UK for Stephen and the Perfumer’s World Team for the 6th year running! This year we have […]

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Learning to create perfume for room fragrances and other bases

Learning to create perfume for room fragrances and other bases

A recurring theme I see at the moment is people wanting to know how to create fragrances for room fragrances, whether that be candles, room sprays or reed diffusers. I’ve had a few emails this week asking if my classes will teach people how to do that so I wanted to spend some time on […]

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Naturals versus Synthetics in Perfumery

Naturals versus Synthetics in Perfumery

The thing I most often hear from people is that they hate synthetic fragrances and only like natural ingredients – this is followed by a description of their favourites which nine times out of ten are full of non natural materials. It’s not the fault of the consumer but the fact that marketing has really […]

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10 Recommended Perfume Books

10 Recommended Perfume Books

I got a question on Periscope last week asking for perfumery book recommendations for beginners. It’s something I talk about in my live classes and always bring a selection along but have never written a post about. I did do a scope on Monday sharing my favourites but as scopes are only up for 24hrs […]

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blending

Diluting Perfumery Materials

I get a lot of questions around the topic of how to dilute materials before use when making perfume and it came up again in the class I did last weekend so I thought I’d dedicate this weeks blog post to the topic. Why Dilute Perfume Materials and Essential Oils 1. Many materials are difficult […]

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The Cost Of Perfume Part 5 Brand Positioning

In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients. In part 2 we looked at packaging, part 3 the marketing campaign and part 4 distribution. Today we are looking at the final bit of the puzzle and that is: Brand Positioning I would probably […]

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What Does It Take To Create A Perfume Brand

Here are the links to my series “The Cost Of Perfume” on one handy page Part 1 – Ingredients Part 2 – Packaging Part 3 – Marketing Part 4 -Distribution Part 5 – Brand Positioning If you want to learn how to make your own perfume why not come to a class. In my 1 […]

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karenwebinar

An Introduction To Perfumery – Free Online Class

At the end of last year I did a small test launch of my online perfumery course which went very well indeed and I currently have a lovely group of budding perfumers in the private FaceBook group. I’ve tested running it over several weeks and also giving everyone immediate access to all the materials at […]

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Les Senteurs

The Cost Of Perfume – Part 4 Distribution

In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients. In part 2 we looked at packaging and part 3 the marketing campaign. Today I’m going to look at something that may or may not apply to a small fragrance brand but is definitely something […]

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