Tag Archives: Niche Fragrance

The Cost Of Perfume Part 5 Brand Positioning

In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients. In part 2 we looked at packaging, part 3 the marketing campaign and part 4 distribution. Today we are looking at the final bit of the puzzle and that is: Brand Positioning I would probably […]

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What Does It Take To Create A Perfume Brand

Here are the links to my series “The Cost Of Perfume” on one handy page Part 1 – Ingredients Part 2 – Packaging Part 3 – Marketing Part 4 -Distribution Part 5 – Brand Positioning If you want to learn how to make your own perfume why not come to a class. In my 1 […]

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Les Senteurs

The Cost Of Perfume – Part 4 Distribution

In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients. In part 2 we looked at packaging and part 3 the marketing campaign. Today I’m going to look at something that may or may not apply to a small fragrance brand but is definitely something […]

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