Tag Archives: online perfumery course
Learning to create perfume for room fragrances and other bases

Learning to create perfume for room fragrances and other bases

A recurring theme I see at the moment is people wanting to know how to create fragrances for room fragrances, whether that be candles, room sprays or reed diffusers. I’ve had a few emails this week asking if my classes will teach people how to do that so I wanted to spend some time on […]

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Naturals versus Synthetics in Perfumery

Naturals versus Synthetics in Perfumery

The thing I most often hear from people is that they hate synthetic fragrances and only like natural ingredients – this is followed by a description of their favourites which nine times out of ten are full of non natural materials. It’s not the fault of the consumer but the fact that marketing has really […]

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10 Recommended Perfume Books

10 Recommended Perfume Books

I got a question on Periscope last week asking for perfumery book recommendations for beginners. It’s something I talk about in my live classes and always bring a selection along but have never written a post about. I did do a scope on Monday sharing my favourites but as scopes are only up for 24hrs […]

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Diluting Perfumery Materials

I get a lot of questions around the topic of how to dilute materials before use when making perfume and it came up again in the class I did last weekend so I thought I’d dedicate this weeks blog post to the topic. Why Dilute Perfume Materials and Essential Oils 1. Many materials are difficult […]

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The Cost Of Perfume Part 5 Brand Positioning

In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients. In part 2 we looked at packaging, part 3 the marketing campaign and part 4 distribution. Today we are looking at the final bit of the puzzle and that is: Brand Positioning I would probably […]

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What Does It Take To Create A Perfume Brand

Here are the links to my series “The Cost Of Perfume” on one handy page Part 1 – Ingredients Part 2 – Packaging Part 3 – Marketing Part 4 -Distribution Part 5 – Brand Positioning If you want to learn how to make your own perfume why not come to a class. In my 1 […]

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Les Senteurs

The Cost Of Perfume – Part 4 Distribution

In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients. In part 2 we looked at packaging and part 3 the marketing campaign. Today I’m going to look at something that may or may not apply to a small fragrance brand but is definitely something […]

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The Cost Of Perfume Part 3 – Marketing

In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients and in part 2 we looked at packaging. Today I’m going to delve into something that is a huge chunk of “where the money goes” for most large brands but can also be true for […]

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The Cost Of Perfume Part 2 – Packaging

In today’s look at what contributes to the price of a fragrance, niche or otherwise I’m going to talk about: Packaging In an industry that has thousands of new launches a year it can be difficult for a brand to be heard above the noise of those with the biggest budgets and the most outrageous […]

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The Cost of Perfume Part 1 – Ingredients

A question that’s come up a few times this week is how much of the cost of a perfume relates to the fragrance itself and does more expensive equal better quality.  Does a niche fragrance cost more because the ingredients are better quality or is it just hype? There is no easy answer to this as […]

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