Tag Archives: perfume bottles
10 Recommended Perfume Books

10 Recommended Perfume Books

I got a question on Periscope last week asking for perfumery book recommendations for beginners. It’s something I talk about in my live classes and always bring a selection along but have never written a post about. I did do a scope on Monday sharing my favourites but as scopes are only up for 24hrs […]

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The Cost Of Perfume Part 3 – Marketing

In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients and in part 2 we looked at packaging. Today I’m going to delve into something that is a huge chunk of “where the money goes” for most large brands but can also be true for […]

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The Cost Of Perfume Part 2 – Packaging

In today’s look at what contributes to the price of a fragrance, niche or otherwise I’m going to talk about: Packaging In an industry that has thousands of new launches a year it can be difficult for a brand to be heard above the noise of those with the biggest budgets and the most outrageous […]

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