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7 Steps To Launching Your Perfume Brand

Creating a perfume is the first step but what happens when you want to start selling your creations? 20 years ago, it would have been a

Creating Feelgood Fragrances

Today I was thinking about where this whole perfumery business fits into an increasingly uncertain world. It doesn’t matter where you look or what country

Brand Showcase – Jules & Vetiver

Interview with Katrina Sellers of Jules & Vetiver on her journey from beginner to perfumer. Katrina joined my Artisan Perfumery Mastermind last year and in

Brand Showcase – Parfums Clandestins

Liz joined my Artisan Perfumery Mastermind A couple of years ago and in this interview, she shares her journey from beginner to perfumer on her

How I run “My Biz My Way”

My wonderful business coach, friend and colleague Judith Morgan is running a Blogfest to coincide with the launch of her book “Your Biz Your Way”

The Curse Of The Creative Woman

One of the major issues I see with creative, competent, women is they often create businesses that start to feel like a chore (Sidenote: I’m

Creating a perfume brand on a limited budget

I had an email a couple of weeks ago that is a common question I get asked. It went along the lines of “have a

Should You Make Your Own Perfume or Hire a Perfumer?

Today I want to share something that happened at the Artisan Perfumery Weekend which will hopefully give you the encouragement to get going and create

I want to be a Perfumer – Getting into the Fragrance Industry

In today’s post I want to address the 3 questions I get asked the most. They are: “How do I get into the fragrance industry?”

How long does it really take to become a perfumer?

We are halfway through the Perfumersworld 5 day course here in London and the students are really getting stuck in creating their first fragrances. One