Tag Archives: fragrance training
Training Your Nose

Training Your Nose

When I tell people who don’t know me what I do the first thing they say is “you must have a really good nose” or “you must be really sensitive to smells” . If they have an interest in learning perfumery they ask “how do I train my nose” Anosmia aside, I do not believe […]

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The Art and Technology of Perfumery Workshop

The Art and Technology of Perfumery Workshop

Perfumery Workshop, UK 2019 The Art and Technology of PerfumeryPerfumery Foundation Course and WorkshopDate: 22nd to 26th July 2019 Professional Course and WorkshopDate:29th July to 2nd August 2019 plus 5th to 9th August 2019  Venue: Winchester University (direct trains from London Waterloo) Read my review HERE BOOK HEREI am really excited to be hosting this […]

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Learning to create perfume for room fragrances and other bases

Learning to create perfume for room fragrances and other bases

A recurring theme I see at the moment is people wanting to know how to create fragrances for room fragrances, whether that be candles, room sprays or reed diffusers. I’ve had a few emails this week asking if my classes will teach people how to do that so I wanted to spend some time on […]

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Naturals versus Synthetics in Perfumery

Naturals versus Synthetics in Perfumery

The thing I most often hear from people is that they hate synthetic fragrances and only like natural ingredients – this is followed by a description of their favourites which nine times out of ten are full of non natural materials. It’s not the fault of the consumer but the fact that marketing has really […]

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10 Recommended Perfume Books

10 Recommended Perfume Books

I got a question on Periscope last week asking for perfumery book recommendations for beginners. It’s something I talk about in my live classes and always bring a selection along but have never written a post about. I did do a scope on Monday sharing my favourites but as scopes are only up for 24hrs […]

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blending

Diluting Perfumery Materials

I get a lot of questions around the topic of how to dilute materials before use when making perfume and it came up again in the class I did last weekend so I thought I’d dedicate this weeks blog post to the topic. Why Dilute Perfume Materials and Essential Oils 1. Many materials are difficult […]

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The Cost Of Perfume Part 5 Brand Positioning

In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients. In part 2 we looked at packaging, part 3 the marketing campaign and part 4 distribution. Today we are looking at the final bit of the puzzle and that is: Brand Positioning I would probably […]

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What Does It Take To Create A Perfume Brand

Here are the links to my series “The Cost Of Perfume” on one handy page Part 1 – Ingredients Part 2 – Packaging Part 3 – Marketing Part 4 -Distribution Part 5 – Brand Positioning If you want to learn how to make your own perfume why not come to a class. www.onlineperfumeschool.com or Join the […]

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karenwebinar

An Introduction To Perfumery – Free Online Class

At the end of last year I did a small test launch of my online perfumery course which went very well indeed and I currently have a lovely group of budding perfumers in the private FaceBook group. I’ve tested running it over several weeks and also giving everyone immediate access to all the materials at […]

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Les Senteurs

The Cost Of Perfume – Part 4 Distribution

In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients. In part 2 we looked at packaging and part 3 the marketing campaign. Today I’m going to look at something that may or may not apply to a small fragrance brand but is definitely something […]

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