How to create Hygge with fragrance
You might have noticed a huge fascination this year with all things Scandinavian and particularly with the Danish concept of Hygge (pronounced Hue-gah). Candle companies have been quick to take advantage of Hygge as a marketing opportunity so I wanted to look at what would make a Hygge fragrance and what individual materials you could […]
Learning to create perfume for room fragrances and other bases
A recurring theme I see at the moment is people wanting to know how to create fragrances for room fragrances, whether that be candles, room sprays or reed diffusers. I’ve had a few emails this week asking if my classes will teach people how to do that so I wanted to spend some time on […]
Naturals versus Synthetics in Perfumery
The thing I most often hear from people is that they hate synthetic fragrances and only like natural ingredients – this is followed by a description of their favourites which nine times out of ten are full of non-natural materials. It’s not the fault of the consumer but the fact that marketing has really confused […]
10 Recommended Perfume Books
I got a question on Periscope last week asking for perfumery book recommendations for beginners. It’s something I talk about in my live classes and always bring a selection along but have never written a post about. I did do a scope on Monday sharing my favourites but as scopes are only up for 24hrs […]
Diluting Perfumery Materials
I get a lot of questions around the topic of how to dilute materials before use when making perfume and it came up again in the class I did last weekend so I thought I’d dedicate this weeks blog post to the topic. Why Dilute Perfume Materials and Essential Oils 1. Many materials are difficult […]
An Introduction To Perfumery – Free Online Class
At the end of last year I did a small test launch of my online perfumery course which went very well indeed and I currently have a lovely group of budding perfumers in the private FaceBook group. I’ve tested running it over several weeks and also giving everyone immediate access to all the materials at […]
The Cost Of Perfume Part 3 – Marketing
In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients and in part 2 we looked at packaging. Today I’m going to delve into something that is a huge chunk of “where the money goes” for most large brands but can also be true for […]
The Cost Of Perfume Part 2 – Packaging
In today’s look at what contributes to the price of a fragrance, niche or otherwise I’m going to talk about: Packaging In an industry that has thousands of new launches a year it can be difficult for a brand to be heard above the noise of those with the biggest budgets and the most outrageous […]
The Cost of Perfume Part 1 – Ingredients
A question that’s come up a few times this week is how much of the cost of a perfume relates to the fragrance itself and does more expensive equal better quality. Does a niche fragrance cost more because the ingredients are better quality or is it just hype? There is no easy answer to this as […]
How To Create a Signature Fragrance
Today’s question comes from Maureen – she asked: “How do I go about creating a signature fragrance for my product line” This is something I get asked a lot from people who want to learn perfumery to create fragrances for their own business. There are two routes that you can go down; one is […]
