When I tell people who don’t know me what I do the first thing they say is “you must have a really good nose” or “you must be really sensitive to smells” . If they have an interest in learning perfumery they ask “how do I train my nose” Anosmia aside, I do not believe […]
Tag Archives: perfumery course
The Art and Technology of Perfumery Workshop
Perfumery Workshop, UK 2018 Read my review HERE The Art and Technology of Perfumery Perfumery Course and Workshop Date: 23rd to 27th July 2018 Venue: Winchester University (direct trains from London Waterloo) BOOK HERE I am really excited to be hosting this workshop in the UK for Stephen and the Perfumer’s World Team for […]
Learning to create perfume for room fragrances and other bases
A recurring theme I see at the moment is people wanting to know how to create fragrances for room fragrances, whether that be candles, room sprays or reed diffusers. I’ve had a few emails this week asking if my classes will teach people how to do that so I wanted to spend some time on […]
Naturals versus Synthetics in Perfumery
The thing I most often hear from people is that they hate synthetic fragrances and only like natural ingredients – this is followed by a description of their favourites which nine times out of ten are full of non natural materials. It’s not the fault of the consumer but the fact that marketing has really […]
Diluting Perfumery Materials
I get a lot of questions around the topic of how to dilute materials before use when making perfume and it came up again in the class I did last weekend so I thought I’d dedicate this weeks blog post to the topic. Why Dilute Perfume Materials and Essential Oils 1. Many materials are difficult […]
The Cost Of Perfume Part 5 Brand Positioning
In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients. In part 2 we looked at packaging, part 3 the marketing campaign and part 4 distribution. Today we are looking at the final bit of the puzzle and that is: Brand Positioning I would probably […]
What Does It Take To Create A Perfume Brand
Here are the links to my series “The Cost Of Perfume” on one handy page Part 1 – Ingredients Part 2 – Packaging Part 3 – Marketing Part 4 -Distribution Part 5 – Brand Positioning If you want to learn how to make your own perfume why not come to a class. In my 1 […]
An Introduction To Perfumery – Free Online Class
At the end of last year I did a small test launch of my online perfumery course which went very well indeed and I currently have a lovely group of budding perfumers in the private FaceBook group. I’ve tested running it over several weeks and also giving everyone immediate access to all the materials at […]
The Cost Of Perfume – Part 4 Distribution
In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients. In part 2 we looked at packaging and part 3 the marketing campaign. Today I’m going to look at something that may or may not apply to a small fragrance brand but is definitely something […]
The Cost Of Perfume Part 3 – Marketing
In part 1 of this series about the costs that go into creating a perfume we looked at the ingredients and in part 2 we looked at packaging. Today I’m going to delve into something that is a huge chunk of “where the money goes” for most large brands but can also be true for […]
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The Art and Technology of Perfumery Workshop
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Who Really Made Your Perfume…..
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Creating a Moisturiser for Oily or Combination Skin
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The Cost Of Perfume Part 2 – Packaging
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Self Sufficiency Courses Come To Bermondsey Fayre
- How I run “My Biz My Way”
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Training Your Nose
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The Art and Technology of Perfumery Workshop
- Which Perfume Class Should I Choose
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Karen Gilbert: Hi Victoria You can try hyaluronic acid. It comes ...
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Julie: I'm just loving the 'Natural Beauty' book and woul...
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