EARL WILLIAMS, ESW PERFUME BAR
While going through the first module and listening in this group, one thing that has happened immediately is the fog of mystery that surrounds this industry is being blown away. This is a big deal because even though I’ve been selling fragrances that I’ve purchased from others for years now, it hasn’t crossed my mind until recently that I can create them for myself. It’s interesting what a change in thinking can lead to. And I think that the act of peeling back the curtain on how fragrances are crafted and brands are made will lead to an explosion of artistic and creative expressions. Your method for creating accords gave me a bunch of confidence to start playing around with the other materials, even the ones I didn’t think would blend together well and others I wasn’t even sure what to do with.
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